A simple way to describe the difference between Google Analytics and Google Webmaster Tools is this: Webmaster Tools provides an information or you can say insights on how search engines interact with your site, while Google Analytics provides an information on how website users interact with your site.As a Digital Marketing Analyst or SEO Analyst, it is very important to know the difference between Google Analytics and Google Search Console (Google Webmaster tool).
Purposes of both the tools are different. Let’s discuss in detail!
Google Analytics will help you analyze your data and gives you valuable information. Whereas Google Webmaster Tools or Google Search Console will let us know about SEO, Site’s Positioning, Search traffic, Query, Impression, clicks and more.
Google Analytics :
1.Google Analytics will help you to know the demographics of your website.
2. New Visitor Vs Returning Visitors Report.
3.From which location visitors are more.
4.Google Analytics will let you know the time that your visitors spend on your site.
5.Whether your device is eco-friendly or not?
6. Source/medium of your traffic.
7.Top content.
8.Top Performing keywords.
9.Conversion rate.
Google Search Console:
1.Let you know the website performance.
2.Gives you the sitemaps report, whether URL is properly indexed or not.
3.Google search Console will help you to detect HTML errors of your website.
4.AMP report helps you check the errors like page load time, mobile ranking, server performance etc.
5. Google Search Console will help you find out the pages which Google is unable to crawl.
6.Fetch as Google/URL Inspection is used for test how Google renders your site.
7.URL Parameters will manage the duplicate content and set preferences for Google on how you want each parameter types to be treated.
8.Remove URLs tool quickly help you to remove all the duplicate contents.
9.The Links to Your Site report in Google webmaster tools gives you the report of what websites are linking.
Robin SEO Analyst 